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£3.79This whipped cream is a fabulous styling aid that can be used for setting fluffy finger styles, coils, two-strand twists, braid-outs, and pony puffs. For softer styles, run Shea Butter Leave-In Conditioner through tresses first, then apply.
Brands:African PrideAdd to cart -

£3.99This product is a simple way to breathe new life into curls, leaving them bouncy and defined for that sexy, natural look. It can even improve hair appearance despite common challenges like coarse texture, over-processing, or humidity. This formula features a unique shea butter infusion that deeply moisturizes each strand on contact. It tames frizz and detangles to make your locks more manageable.
Brands:African PrideAdd to cart -
£3.79This detangling shampoo creates incredibly slippery, soft tresses, which helps kinkier textures detangle with ease. The smoothing, nourishing ingredients combine to easily tame even the frizziest natural textures.
Brands:African PrideAdd to cart -

£3.99This deeply hydrating leave-in treatment tames and nourishes hair for greater manageability, softness, and shine. Enriched with shea butter, African Pride Women’s Conditioner is nature’s superior detangling conditioner. It helps eliminate dryness while enhancing body, bounce, and shine. It instantly detangles and tames frizz for smooth curls, coils, and waves, nourishing every strand for greater shine and softness.
Brands:African PrideAdd to cart -

£3.29This moisture-intense formula helps eliminate dryness while enhancing body, bounce, and shine. Regular use of Moisturizing Jelly helps define curls and coils, tame frizz, elongate curls, and refresh and style tresses due to its non-sticky, non-flaking formula.
Brands:African PrideAdd to cart -

£4.99Softens your hair while helping you keep your natural body, bounce, and movement for ultimate manageability and styling flexibility.
Brands:African PrideAdd to cart -

£3.99This moisture-intense formula helps eliminate dryness, enhances body, bounce, and shine. Regular use of Twist & Loc Smoothie helps hydrate and soften locs, coils and curls. Style hair with no build-up or residue, and keep scalp moisturized.
Brands:African PrideAdd to cart -

£3.79BENEFITS
Gives amazing manageability, softness and shine to naturally curly, wavy, and kinky-coily mixed textures. Defines curls & coils. Tames frizz and elongate curls. Non-sticky, non-flaking formula. Perfect for transitioners.Brands:African PrideAdd to cart -
£9.49Balancing Moisturizer is a moisturizing conditioner with ApHogee’s own Pro-Phytamine complex, which is a blend of collagen amino acids, emollients, vitamin derivatives, and herbal extracts. Used in isolation, it protects styles from humidity and is recommended as a treatment for processed hair, dryness, and the ends of long hair.
Brands:AphogeeAdd to cart -
£7.99Curlific! Moisture Enriched Leave-In dissolves the knots in any head, even on the most resistant textured hair! This leave-in conditioner moisturizes the oval structure of curly strands that snuggle into one another like no other and may also be more prone to dryness.
Brands:AphogeeAdd to cart -
£6.99Curlific! Texture Treatment is a strengthening conditioner with Quinoa protein for curly hair to strengthen the oval section and withstand damage. Keeps hair moisturized all day.
Brands:AphogeeAdd to cart -
£7.49Deep Moisture Shampoo contains humectants to help lock in moisture and protein and smoothing agents to add manageability, shine and softness. It makes styles last longer and provides elasticity and life to dry, dead-looking hair. It is safe to use every day as well as on extensions, weaves and color.
Brands:AphogeeAdd to cart -
£7.99Keratin & Green Tea Shampoo has strengthening keratin amino acids and anti-oxidizing green tea. It’s perfect for keeping fragile hair types like fine, dull or color treated hair in good health. This sulfate free formula is color safe and cleanses hair and scalp gently. Green Tea Extract and our proprietary…
Brands:AphogeeAdd to cart -
£6.99ApHogee Keratin 2 Minute Reconstructor is a strengthening concentrated conditioner for moderately damaged hair. It repairs moisture, reconstructs strength, and elasticity of the hair. It is okay on colored, bleached, or relaxed hair. It soothes irritated scalp and can be used following every shampooing until healthy state of hair is…
Brands:AphogeeAdd to cart -
£10.49ApHogee Keratin 2 Minute Reconstructor is a strengthening concentrated conditioner for moderately damaged hair. It repairs moisture, reconstructs strength, and elasticity of the hair. It is okay on colored, bleached, or relaxed hair. It soothes irritated scalp and can be used following every shampooing until healthy state of hair is…
Brands:AphogeeAdd to cart -
£5.49This intense, leave-in conditioner feeds hair with ApHogee’s special Pro-Phytamine complex, smoothing hair and improving manageability. It helps all hair types to retain styles better and protects against thermal damage. Balanced pH closes the cuticle to detangle and enrich color and highlights. This leave-in conditioner is recommended prior to the…
Brands:AphogeeAdd to cart -
£7.49Damaged Hair Shampoo is a daily, color-safe, luxurious shampoo that is perfect for damaged hair. This premium, high-quality shampoo deeply cleanses without breaking color, perm, or relaxer treatments. Proteins, emollients, and vitamins restore sheen and pliability to chemically and heat-damaged hair. Can be used on weaves and extensions.
Brands:AphogeeAdd to cart -
£7.49Easy to use foam adds incredible shine and body when heat styling, wrapping, or setting hair. Non-greasy, flake-free formula provides extra long-lasting hold and ApHogee Pro-Phytamine complex helps to protect against heat and hair breakage. Alcohol-free formula
Brands:AphogeeAdd to cart -
£9.49The Two-Step Protein Treatment was developed to repair severely damaged hair like hair that is breaking off, over processed hair, over bleached hair, severely damaged hair, and it can also be used as a pre-treatment for coloring hair. There is no better way to repair damaged hair than two steps.
Brands:AphogeeAdd to cart -
£25.49The Two-Step Protein Treatment was developed to repair severely damaged hair like hair that is breaking off, over processed hair, over bleached hair, severely damaged hair, and it can also be used as a pre-treatment for coloring hair. There is no better way to repair damaged hair than two steps.
Brands:AphogeeAdd to cart -
£3.99ApHogee Two-Step Protein Treatment is a salon treatment product that is unlike any product that is marketed for home use. This unique protein treatment has magnesium and reformulated proteins which combine with the hair through heat. Breakage is then decreased significantly for 4-6 weeks. ApHogee treatment hardens into the hair…
Brands:AphogeeAdd to cart -
£5.99Born Curly Nourishing Hair & Body Oil is superb for both hair and skin. It gives wonderful shine and lubrication to hair, and performs magnificently to smooth, condition and hydrate skin.It contains organic Grape Seed oil, Neem oil and Pomegranate oil.
Brands:As I AmAdd to cart -
£6.99Born Curly Rosemary Vanilla Twist Defining Smoothie delivers high definition twists and twist-outs styles that are smooth, soft and shiny. This amazing frizz-fighting formula moisturizes and conditions. Leaves no unpleasant residue and is non-flaking when used as directed.
Brands:As I AmAdd to cart -
£9.99As I Am Classic Curl Clarity Shampoo remove the Dullness and bring On the Shine! At times your coils or curls just wont act right and its difficult to make them shine and behave. These are the tell-tell signs that its time to remove the old, dulling residue and make…
Brands:As I AmAdd to cart -
£9.99 – £15.99Price range: £9.99 through £15.99As I Am Cleansing Pudding. Sulfate-Free Moisturizing Cleanser. Provides a Soothing Scalp Treatment As It Cleanses. Helps Support Healthy Hair Growth. A rich sulfate-free creamy moisturizing beauty bath for your hair! Contains a special blend of natural ingredients, including saw palmetto and phytosterols, that helps to eliminate DHT build-up from…
Brands:As I AmSelect options -
£10.99As I Am CocoShea Spray Moisturizer. Delight for Your Coils and Curls. Natural textured hair likes nothing better than rich conditioners produced by nature. Coconut Oil and African Shea Butter are sure favorites! Coconut Oil has been a hair beautifier since ancient times because of its quick absorption and ability…
Brands:As I AmAdd to cart -
£9.99Nourishing cream treatment designed to comb and create specific hairstyles such as: twist-out, braid-out and bantu knot-out. Formulated with Coconut Oil and Shea Butter, they nourish and hydrate hair for clean, frizz-free styles and shiny hair. The light texture of this moisturizing hair cream is ideal for achieving maximum definition…
Brands:As I AmAdd to cart -
£19.99As I Am Coil Defining Jelly delivers long lasting hydration and superior frizz control. Infused with Aloe Vera, Vitamin E and extracts of Amla and Shikakai, the lightweight jelly replenishes and revitalizes locks, whilst enhancing shine and restoring softness from root to tip. Curls and coils are reactivated with increased…
Brands:As I AmAdd to cart -
£9.99As I Am Curling Jelly. Coil & Curl Definer. Define Your Curls.Shine Your Curls. Help Them Do What Nature Intended. Perfect for Wash & Go Styling. What a wonderful Curling Jelly for hi-definition coils and curls, with buoyancy and vibrancy! Whatever your hair length, your style will be distinctly beautiful…
Brands:As I AmAdd to cart -
£8.49As I Am Detangling Conditioner a lightweight, leave in formula that promises to eliminate knots and tangles. Enriched with a nourishing blend of Shea Butter, Coconut Oil and Royal Jelly (a natural substance collected from queen honey bees), the conditioner delivers intense moisture and hydration, whilst improving manageability to prepare…
Brands:As I AmAdd to cart -
£8.49Soothes dry and itchy scalp right at the source. Formulated with olive oil and tea tree oil to help fight dryness and remove dandruff from scalp, while nourishing the scalp.
Brands:As I AmAdd to cart -
£9.99Helps prevent itchiness and soothe the scalp with Olive Oil and Tea Tree Oil. Hydrate dry hair for more vibrant, manageable coils and curls. Fights & prevents dandruff, Conditions cleanses and soothes the scalp. An Anti-Fungal and Anti-Bacterial CoWash that kills fungus and micro-organisms that cause dryness and itchiness .…
Brands:As I AmAdd to cart -
£9.99Dry And Itchy Scalp Care Olive And Tea Tree Oil Conditioner Dandruff has met its match! This conditioner soothes dry and itchy scalp while adding the properties needed help detangle and moisturize hair. Fights dry & itchy scalp. Fights dandruff. Moisturizes and promotes shine strength and repair hair.
Brands:As I AmAdd to cart -
£9.99This treatment Shampoo uses for the relief of scalp itching, flaking and irritation associated with dandruff and seborrheic dermatitis. Directions: For best results, use at least twice a week, or as directed by a doctor. Shake well before use. Apply by massaging onto wet hair and scalp. Rinse and repeat.…
Brands:As I AmAdd to cart -
£9.99As I Am Dry And Itchy Scalp Care Olive And Tea Tree Oil Leave In Conditioner wet combing,adds moisture and shine ,improves manageability of hair.Prepares the hair from styling a must use avoid flaking. Leave-In Conditioner Take the necessary step in styling. Adds moisture and shine. A must for avoiding…
Brands:As I AmAdd to cart -
£9.99The Olive & Tea Tree Oil Shampoo by As I Am, on the contrary, hydrates your hair, nourishes and soothes the scalp. Get Shiny, dandruff-free hair and a healthy, soothed scalp. By frequently using the Olive & Tea Tree Oil Shampoo from As I Am, dandruff and irritations disappear. You…
Brands:As I AmAdd to cart -
£9.99Formulated with olive and tea tree oil to smooth dry & itchy scalp, detangle hair, improve ease of combing, and moisturize hair and scalp. Uses for the relief of scalp itching, flaking, and irritation associated with dandruff and seborrheic dermatitis. Dry & Itchy Scalp Care Pyrithione Zinc Beautiful Coils and…
Brands:As I AmAdd to cart -
£11.99As I Am Hydration Elation. Intensive Conditioner. Immerse Your Coils and Curls in Moisture and Emollients. Keep Them Strong and in Good Repair. Scheduled maintenance with this deep-down hydrating and fortifying treatment is a must for strong, shiny, soft, springy coils and curls. This rich penetrating conditioner is an exceptional…
Brands:As I AmAdd to cart -
£7.99As I Am Leave In Conditioner. Prepare to Style! A great leave-in is a vital first step in styling. Smooth it on after cleansing and conditioning. Your finished style will be softer shinier and more manageable. This natural wonder keeps tangles away and provides a great foundation for natural styling.…
Brands:As I AmAdd to cart -
£7.99Leave In Conditioner Dry Itchy Scalp, is eases wet combing. Adds moisture and shine. Improves manageability of hair. Prepares the hair for styling, a must use to avoid flaking.
Brands:As I AmAdd to cart
