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  • £10.99

    As I Am CocoShea Spray Moisturizer. Delight for Your Coils and Curls. Natural textured hair likes nothing better than rich conditioners produced by nature. Coconut Oil and African Shea Butter are sure favorites! Coconut Oil has been a hair beautifier since ancient times because of its quick absorption and ability…

  • £9.99

    Nourishing cream treatment designed to comb and create specific hairstyles such as: twist-out, braid-out and bantu knot-out. Formulated with Coconut Oil and Shea Butter, they nourish and hydrate hair for clean, frizz-free styles and shiny hair. The light texture of this moisturizing hair cream is ideal for achieving maximum definition…

  • £19.99

    As I Am Coil Defining Jelly delivers long lasting hydration and superior frizz control. Infused with Aloe Vera, Vitamin E and extracts of Amla and Shikakai, the lightweight jelly replenishes and revitalizes locks, whilst enhancing shine and restoring softness from root to tip. Curls and coils are reactivated with increased…

  • £9.99

    As I Am Curling Jelly. Coil & Curl Definer. Define Your Curls.Shine Your Curls. Help Them Do What Nature Intended. Perfect for Wash & Go Styling. What a wonderful Curling Jelly for hi-definition coils and curls, with buoyancy and vibrancy! Whatever your hair length, your style will be distinctly beautiful…

  • £8.49

    As I Am Detangling Conditioner a lightweight, leave in formula that promises to eliminate knots and tangles. Enriched with a nourishing blend of Shea Butter, Coconut Oil and Royal Jelly (a natural substance collected from queen honey bees), the conditioner delivers intense moisture and hydration, whilst improving manageability to prepare…

  • £9.99

    As I Am Dry And Utchy Scalp Care Olive And Tea Tree Oil Leave In Conditioner,eases wet combing,adds moisture and shine ,improves manageability of hair.Prepares the hair from styling a must use avoid flaking. Leave-In Conditioner Take the necessary step in styling. Adds moisture and shine. A must for avoiding…

  • £9.99

    Helps prevent itchiness and soothe the scalp with Olive Oil and Tea Tree Oil. Hydrate dry hair for more vibrant, manageable coils and curls. Fights & prevents dandruff, Conditions cleanses and soothes the scalp. An Anti-Fungal and Anti-Bacterial CoWash that kills fungus and micro-organisms that cause dryness and itchiness .…

  • £11.99

    As I Am Hydration Elation. Intensive Conditioner. Immerse Your Coils and Curls in Moisture and Emollients. Keep Them Strong and in Good Repair. Scheduled maintenance with this deep-down hydrating and fortifying treatment is a must for strong, shiny, soft, springy coils and curls. This rich penetrating conditioner is an exceptional…

  • £11.99

    As I Am Moisture Milk. Daily Hair Revitalizer. Drink Up, Thirsty Hair! Look Alive, Dry Coils! Ah, Moisture! Essential for making natural coils and curls spring into beautiful! When your hair craves added hydration, nourish your hair with a daily serving of Moisture Milk. Its loaded with some of natures…

  • £8.99

    The AS I AM Oil Sheen Spray is an amazing mixture of Marula, Moringa and Argan Oil, which gives a great shine to the hair by implying the reflective technology to the hair. It keep hairs very lustrous and glamorous.

  • £6.49

    As I Am Smoothing Gel. Smoothness Where You Want It. Provides Hold and Shine for Smooth Styling. Wherever and whenever you want your hair to lay down and stay awhile, reach for this superb smoother. Unlike the average gel, it doesnt contain harsh ingredients.Instead, its made with organics which do…

  • £7.99

    A modern customized glycerin-infused moisturizer for severely dehydrated hair. Natural textured hair is beautiful hair, but it also tends to lack moisture. When hair is dehydrated, it looks dull, feels rough, is difficult to style and resists efforts to define the coil pattern. So Much Moisture is a glycerin-rich formula,…

  • Price range: £9.49 through £12.99

    As I Am Twist Defining Cream. Twist in High Def! Take the Coils & Curls that Nature Gave You to the Max! Shiny smoothness, (and lots of it), is what you ll get when you twist with this one-of-a-kind rich creamy styler. Made especially for highly textured hair with nurturing…

  • £6.99

    Enriched Henna Powder Natural Colour Highlights. Deep Conditioning. Silky Smooth Texture. An exclusive premium blend of henna powder and conditioning and moisturising sunflower seed and clove leaf oils does wonders for any type and texture of hair without chemical dyes. Benefits Adds a subtle reddish brown highlight to hair Noticeable…

  • £6.99

    Born Curly Rosemary Vanilla Twist Defining Smoothie delivers high definition twists and twist-outs styles that are smooth, soft and shiny. This amazing frizz-fighting formula moisturizes and conditions. Leaves no unpleasant residue and is non-flaking when used as directed.

  • £9.99

    Shea Moisture Coconut And Hibiscus Kids Curling Butter Cream keeps childrens thick tresses shapely and resilient with a soft, shiny hold. Defines, tames frizz and fly-aways for smooth, bouncy curls.